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Premiere! “Real: Since Day One”

Do you like Hot Dogs, Prizes and Puppies? If so then get yo-self down to Eternal Boardshop (Plumb Lane) this Friday, April 15 at 7pm. We are premiering The Real Video “Since Day One.” Get there early...

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Skateboard Decks at the Reno Shop

I have been assured that we will have skating weather in Reno someday. In anticipation of it, we just spruced up the skateboard wall with all of our new decks down on Plumb Lane. Come on in and peep...

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11% OFF on Friday 11-11-11

It only happens once every one hundred years…. 11-11-11. So we are celebrating by giving you 11% OFF all 2012 in stock gear at either of our retail locations* (Reno or Sparks). Whats better is that...

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Coats for the Cold

This winter season we are proud to join the Reno Sparks Corridor Business Association and the Washoe County Sheriff’s Office, in their efforts to bring some much needed warmth to the people in our...

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Stay out of the Mall on Black Friday

This Black Friday, Nov 25th skip the mall all together. Don’t stand in long lines at 5:00am. Sleep in a bit and still get that big Black Friday discount at both Eternal locations, Reno and Sparks....

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PRAY FOR SNOW SALE at Plumb Store!

And lots more on sale too! We have $30 shoes, $12 Tees, Youth Tees $10, Youth Jeans $25, Youth Hoodies $25! Come by the Reno Eternal at 235 East Plumb.Eternal Snow Skate Style

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